UNVISITED SWEDEN
2026
Overlooked data uncovered Sweden’s unvisited places
Concept
PR
Design
Content
Sweden is known for its vast forests and untouched wilderness. But growing tourism and increasing pressure on some of the country’s most popular natural destinations have led to overcrowding. To ease the pressure on nature and inspire tourists to bring out the explorer within we launched Unvisited Sweden. A guide to Sweden’s unvisited places, identified through decades of mobile and satellite data.
Get out there and rediscover discovery, in the greatest playground ever made. Read more haglofs.com/unvisitedsweden






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