UNVISITED SWEDEN

2026

Overlooked data uncovered Sweden’s unvisited places

Concept
PR
Design

Content

Sweden is known for its vast forests and untouched wilderness. But growing tourism and increasing pressure on some of the country’s most popular natural destinations have led to overcrowding. To ease the pressure on nature and inspire tourists to bring out the explorer within we launched Unvisited Sweden. A guide to Sweden’s unvisited places, identified through decades of mobile and satellite data.

Get out there and rediscover discovery, in the greatest playground ever made. Read more haglofs.com/unvisitedsweden

Interactive map featuring unvisited natural places in Sweden


24 locations across Sweden, from deep forests to remote mountain landscapes, visit map


We used years of satellite and mobile data to map Sweden’s unvisited places


Portable pocket map 


A guide with 24 destinations where human trace is non-existent



Print ads in travel magazines 

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